Burgundy, maroon, ivory, indigo or terracotta… Colour names can be confusing, but we simply can’t do without them. And we certainly can’t do without colour printing.
Why does the color of the bag matter?
Colors influence our emotions as well as our purchasing decisions. The perception of colors is subjective, but in our culture certain colors have established meanings. For example, black is often associated with sadness, but in marketing it represents luxury, elegance and authority. White symbolizes purity and freshness for us, while in Asian cultures it can be the color of mourning.
The brown, or "Kraft" bag is a clear symbol of ecology. That is why we offer our ExtraTWIST, ExtraKraft, Topcraft and Krafter lines in a natural version made of unbleached paper. They are the ideal choice for anyone who wants to emphasize environmental friendliness and easy recycling.
White bags are a safe bet. They look clean, elegant and suit any product. They won't offend on any occasion and a colored logo stands out beautifully on them.
Warm colors (orange, pink or red) bring energy into the world of bags. Our playful TopTwist orange and pink bags won't leave anyone cold and instantly grab attention. If you want to really stand out, reach for our new two-tone Twister bags.
Looking for a premium look?
- Gold: The color of the sun, which evokes a feeling of confidence and uniqueness. Find it in our Gold and Mat Oro lines.
- Silver: Looks modern, noble and clean. Our "lunar" favorites are Silver bags.
- Black: An ageless classic. Exclusivity is further underscored by the chosen material – from the glossy lamination of the Milano line to the luxurious graphic paper of the Livorno bags.
Cool colors: purity, calm, subtlety, professionalism
| color | bag |
|---|---|
| Silver | Silver, Mosela |
| Blue | TopTwist light blue, ExtraTWIST blue, Mosela blue, Bologna blue, Milano blu, Blu Glass, Blu |
| Green | ExtraTWIST green, Mosela green, Bologna green, Twister green-beige |
Warm colors: energy, attention, emotion
| color | bag |
|---|---|
| Beige | TopTwist ivory, Apulia, Livorno recycled |
| Gold | Toptwist gold, Mat Oro, Gold, Mosela gold |
| Brown | ExtraTWIST and Twister brown, ExtraKraft, Topcraft brown and Krafter, Mosela brown, Twister brown-beige, Bologna brown, Siena brown, Napoli brown, Livorno brown |
| Orange | TopTwist orange |
| Red | ExtraTWIST red, Mosela red, Bologna red, Twister red-pink |
| Red with lamination | Milano red |
| Pink | TopTwist pink |
Neutral colors: minimalism, elegance
| color | bag |
|---|---|
| White without lamination | ExtraTWIST white and Twister, ExtraKraft and topcraft white, Mosela white, Bologna white, Siena white, Napoli white |
| White with lamination | Monza, Milano white |
| Black without lamination | ExtraTWIST black, Mosela black, Napoli black, Livorno black |
| Black with lamination | Milano black |
And what actually is "color"?
Color is a fascinating thing that each of us perceives a bit differently. Did you know that in the first month of life we see only black-and-white contrasts? We start to perceive the full spectrum of colors only around the fifth month, when the cones and rods in our eyes fully develop.
From a physical point of view, color is an interpretation of electromagnetic radiation. Our eyes are sensitive only to a very narrow part of it, which we call the visible light spectrum. It ranges in wavelength approximately 380–780 nm.
For a color perception to arise, we need the cooperation of three elements: a light source, an object, and an observer.
- The light source (the sun or a light bulb) emits radiation.
- The object (our bag) absorbs part of this radiation and reflects part of it.
- The observer (your eye and brain) then processes this reflected radiation of a specific wavelength as a specific shade.
That's exactly why the difference between a monitor and a bag is so significant: a monitor is a source of radiation (it emits light directly), while a bag is only an object that reflects radiation.
So how does it work in practice?
Light falls on every object (for example, on our bag), and it can be either absorbed or reflected.
- We perceive black color when an object absorbs all the light – so no radiation is reflected back to our eye.
- A white object appears to us at the moment when all the incoming light is reflected from its surface.
- Color shades arise from a combination of both. If, for example, you see a red bag, it means that its surface absorbed part of the light and reflected only the radiation with a wavelength corresponding to the color red (λ=620–750 nm). Our brain then processes these signals from the eye and creates the resulting color perception in the mind.
Why do we see colors differently?
Each of us has a different sensitivity of the eye. Cones, which are divided into three types according to wavelength, are responsible for color vision:
- S (Small) – blue (Blue)
- M (Medium) – green (Green)
- L (Long) – red (Red)
This is where the well-known RGB (colors of light for monitors and displays) comes in. When printing our bags, however, it's a slightly different alchemy – there we use the CMYK space. But more on that next time!
Colors can be complicated, and sometimes they're even the cause of partner arguments about whether that bag is "dark blue, or already black." But let's admit it – without colors, it would be boring!